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Pre-launch → first paying customer · 12 hacks · run top-to-bottom

First 90 days

You have an idea, a half-built product, and zero customers. This is the order in which 90% of founders should ship growth — validation first, then acquisition, then activation. Skip the fancy stuff until the foundation is real.

1
$1 Validation Pricing for Founding Users
Monetization · Pricing · Medium impact
130
2
Engagement Custom Audience
Traffic · Paid Social · Medium impact
35
3
Easter Eggs for Word-of-Mouth
Referral · Product-Led · Medium impact
108
4
Full-Screen Welcome Mat
Conversion · CRO · Medium impact
129
5
"Convince Your Boss" Template
Conversion · Content · High impact
245
6
Build-in-Public Metric Updates
Traffic · Social Organic · Medium impact
121
7
Comment Seeding on Paid Posts
Conversion · Paid Social · Medium impact
141
8
Offer Test Before Creative Test
Conversion · Paid Social · High impact
97
9
YouTube Long-Form Repurposing
Traffic · Content · High impact
97
10
Free Tool as Link Magnet
Traffic · SEO · High impact
134
11
Content Refresh and Republish
Traffic · SEO · High impact
34
12
Reverse-Engineer Competitor Keywords
Traffic · SEO · Medium impact
65
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