come back
Tactic № 084 — RetentionLocked

Win-Back Campaign

RetentionEmailRetentionImpact · HighBeginnerCost · $Effort · Medium
How it works

Target lapsed users with a sequence that acknowledges the absence, asks why they left, and offers a concrete reason to return. Win-backs are far cheaper than acquiring new customers and often surface usable feedback as a bonus.

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