Two-Sided Reward Referral Program

Q: How does Two-Sided Reward Referral Program work?

Build a referral program where both the referrer and the new customer get a reward. Two-sided rewards remove the awkwardness of asking, give the referrer a story to tell ('we both get $X'), and consistently outperform one-sided programs.

Q: What's an example of Two-Sided Reward Referral Program in the wild?

A SaaS offers $25 in credit each to referrer and new customer for paid signups; 18% of customers refer at least one friend, and referrals become the lowest-CAC channel by a wide margin.

Q: What should I watch out for with Two-Sided Reward Referral Program?

Always measure margin on referred revenue, not just signup volume — if reward economics are off, the program scales costs faster than revenue.

Q: Who is Two-Sided Reward Referral Program best for?

Products past PMF with happy customers and reward-economics that work

Account-Wide Usage Reports
Retention·Lifecycle·Medium

Two-Sided Reward Referral Program

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