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Tactic № 122 — MonetizationLocked

Strikethrough Pricing

MonetizationCROConversionImpact · MediumBeginnerCost · FreeEffort · Low
How it works

Show the higher original price struck through next to the active price so the discount is visually obvious. Loss aversion turns 'savings' into avoided regret, which converts better than just stating a lower price.

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