AI
Tactic № 476ConversionLocked

Something Unexpected in the Footer

ConversionCROConversionImpact · LowBeginnerCost · FreeEffort · Low

Most footers are boring legal text — yet interested-but-undecided buyers actually scroll there. Plant something unexpected: a joke, a podcast spotlight, a public OKR, a list of competitors you respect. Visitors screenshot the surprise and post it, generating distribution from a surface everyone else treats as throwaway.

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