Share of Model Tracking

Q: How does Share of Model Tracking work?

Set up monthly tracking of how often your brand appears in AI engine answers for your category's most important prompts. Share of Model (SoM) is the GEO equivalent of share of voice — you cannot optimize for citation share you do not measure.

Q: What's an example of Share of Model Tracking in the wild?

A SaaS picks 50 priority category prompts and runs them monthly through ChatGPT, Perplexity, Claude and Gemini, tracking which brands are named and how often; gaps drive content prioritization.

Q: What should I watch out for with Share of Model Tracking?

Run identical prompt wording every month — even minor rewording produces different answers and breaks month-over-month comparability.

Q: Who is Share of Model Tracking best for?

Any company treating AI search as a real channel

Single-Theme Ad Groups
Conversion·Paid Search·High

Share of Model Tracking

Unlock all 548 growth hacks