Tactic № 296 — RetentionLocked

Re-Onboarding for Dormant Users

RetentionLifecycleRetentionImpact · HighIntermediateCost · $Effort · Medium
How it works

Treat returning dormant users like new users: re-introduce key features, show what's new, and rebuild the activation path. Dormant users who try to return often hit broken mental models of an older product.

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