Tactic № 024 — TrafficLocked

Prospecting Exclusion Hygiene

TrafficPaid SocialAcquisitionImpact · MediumBeginnerCost · FreeEffort · Low
How it works

Always exclude recent purchasers, active trials and people in your nurture sequences from prospecting campaigns. Without exclusions you pay to reach people you have already converted, which inflates CPA and looks like success it is not.

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