Placement Isolation

Q: How does Placement Isolation work?

Split campaigns so Reels, Stories, Feed and each major placement get purpose-built creative and their own budget instead of one asset stretched across all. The native sizes and viewing behaviors differ enough that one-size-fits-all underperforms badly.

Q: What's an example of Placement Isolation in the wild?

An app builds 9:16 Reels native creative for one campaign and 1:1 Feed creative for another with the same offer; the Reels campaign hits 35% lower CPI by matching the native format.

Q: What should I watch out for with Placement Isolation?

Always check placement-level reporting in delivery insights — one placement often silently absorbs 80% of budget with poor results.

Q: Who is Placement Isolation best for?

Any account with $5k+/mo paid social spend

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Placement Isolation

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