Tactic № 469RetentionLocked

Offer 110% Store Credit Instead of Refunds

RetentionLifecycleRetentionImpact · HighIntermediateCost · $Effort · Low

When a customer requests a refund, lead with an offer of 110% of the value as instant store credit — versus 5-7 business days for a bank refund. The speed asymmetry plus the bonus value flips a meaningful share of refund requests back into future revenue.

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