Hijack Conferences You Are Not Sponsoring

Q: How does Hijack Conferences You Are Not Sponsoring work?

Map the attendee journey of a competitor-sponsored conference — flights, hotels, transit, meals, evening events — and insert yourself at every touchpoint outside the venue. The sponsor pays for the badge; you pay for everything the badge-holder actually experiences.

Q: What's an example of Hijack Conferences You Are Not Sponsoring in the wild?

Zendesk flew drones over a Salesforce conference's Foo Fighters concert; Brex made hotel keycards look like their credit cards at a fintech conference; Adidas AirDropped sneaker images to phones inside a stadium. Each turned the host event into a stage for a non-sponsor.

Q: What should I watch out for with Hijack Conferences You Are Not Sponsoring?

Stay scrupulously inside the law and conference rules — bordering them is what makes the stunt; crossing them ends with banned brand and bad press.

Q: Who is Hijack Conferences You Are Not Sponsoring best for?

Challenger brands targeting an incumbent's flagship event

Outbound to Lapsed Customers
Traffic·Outbound·High

Hijack Conferences You Are Not Sponsoring

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