Tactic № 135 — ConversionLocked

Free Trial vs Free Plan vs Demo Split

ConversionCROConversionImpact · HighIntermediateCost · FreeEffort · Medium
How it works

Test the funnel entry point itself — free trial vs free plan vs book-a-demo — against each other for the same audience. The right entry is product- and segment-dependent; many teams pick the wrong one from copying a competitor.

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