Tactic № 216 — ConversionLocked

Free Trial vs Demo CTA

ConversionCROConversionImpact · HighBeginnerCost · FreeEffort · Low
How it works

Test free trial against book-a-demo as your primary CTA — they target different buyer mindsets. Self-serve buyers want trial, sales-led buyers want demo; the wrong primary CTA loses both segments.

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