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Tactic № 227 — MonetizationLocked

Free Shipping Threshold Bar

MonetizationCRORevenueImpact · HighBeginnerCost · FreeEffort · Low
How it works

Show a dynamic progress bar on cart pages indicating distance to a free-shipping threshold. The visible gap drives upsell as buyers add items specifically to clear the bar. Tier rewards across multiple thresholds (free ship at £50, gift at £75, free upgrade at £100) so the bar keeps moving as the cart grows — the second threshold is where the real AOV lift lives.

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