Tactic № 020 — TrafficLocked

Founder-Face Cold Creative

TrafficPaid SocialAwarenessImpact · HighBeginnerCost · FreeEffort · Low
How it works

Have the founder talk straight to camera about why they built the product, who it is for, and what problem they saw. Founder authenticity routinely beats studio production for early-stage brands because it carries belief that paid actors cannot fake.

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