Tactic № 528 — RetentionLocked

Embeddable Customer Certification Badge

RetentionPartnershipsRetentionImpact · HighIntermediateCost · $Effort · Medium
How it works

Build a structured certification programme around your product or category, then issue badge images and embed snippets that certified people add to LinkedIn, email signatures and personal sites. Every badge is a passive advertisement signed by the bearer; certifications become career-defining and product allegiance becomes resume-worthy.

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