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Tactic № 378 — MonetizationLocked

Decoy Pricing Tier

MonetizationPricingConversionImpact · MediumIntermediateCost · FreeEffort · Low
How it works

Introduce a deliberately less-attractive tier that makes the recommended tier look obviously better by comparison. Decoys are well-documented in behavioral economics — relative comparison drives choice more than absolute price.

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