Audience Exclusion Layering

Q: How does Audience Exclusion Layering work?

Layer audience exclusions across paid-search campaigns so prospecting, retargeting and retention never bid against each other. Without this, your retargeting and prospecting compete on the same query, inflating CPC.

Q: What's an example of Audience Exclusion Layering in the wild?

A SaaS excludes existing customers and active-trial users from all prospecting search campaigns, dropping CPC 12% as bid pressure from internal competition disappears.

Q: What should I watch out for with Audience Exclusion Layering?

Match exclusions across Search and Performance Max — these two often double-serve the same user if not coordinated.

Q: Who is Audience Exclusion Layering best for?

Mature accounts running multiple campaign types in parallel

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Audience Exclusion Layering

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