Tactic № 610 — TrafficLocked

Approach Unhappy Competitor Customers on G2 / Capterra

TrafficOutboundAcquisitionImpact · HighIntermediateCost · FreeEffort · Medium
How it works

Read every 1-3 star review of your top 3 competitors on G2, Capterra and TrustRadius weekly. Reviewers are usually named with their company; find them on LinkedIn and reach out referencing the specific pain they wrote about. Conversion to demo runs 20-40% because you've solved a problem they publicly admitted having last week.

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